Public Relations
Do you want to make your company famous in a positive way? If so, the way to accomplish it is through public relations.
A great definition of public relations is “doing good things and then telling people about them.“ With her journalism background, Susan Pepperdine has a “nose for news” and constantly searches for “good things” to publicize about your company or organization:
- New products and services
- New employees or promotions
- Awards and recognition
- Major anniversaries
- Moves or expansions
- Human-interest stories
- Contests & winners
- Special events and charity tie-ins
- Good corporate citizenship (such as environmental efforts)
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Event Setup
Country Club Bank
Economic Forum Setup
Susan Pepperdine obtained noted economist Chris Kuehl as the speaker, and wrote the invitation copy for a 2008 Country Club Bank event attended by 100 customers and prospects.
Copy: Susan Pepperdine, Pepperdine & Associates, Inc.
Design: Tracy Mitchem, Country Club Bank -
Newsletters
Layne Christensen
Newsletters
Susan Pepperdine named the Layne Christensen Strata newsletter 17 years ago, and continues to write all the articles for the eight-page employee publication.
Design: Cheryl Davis, c davis creative -
TV Coverage
St. Peter's Church
Easter Egg Roll at St. Peter's United Church of Christ.
Susan Pepperdine succeeded in getting coverage on all Kansas City TV stations showing the 2008 Easter Egg Roll at St. Peter's United Church of Christ. -
Case History
Plan for Health
Case History
Susan Pepperdine interviewed the client and wrote a case history for Advanced Plan for Health, a Texas-based health care consulting firm.
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Feature Story
TruckMovers.com
Feature Story
Susan Pepperdine “pitched” the story idea to an editor and coordinated set up of a Business Journal feature on TruckMovers.com. -
Cover Stories
Hunt Midwest & CTT
Cover Stories
Susan Pepperdine has placed cover stories in key trade magazines for clients, including Hunt Midwest SubTropolis and Columbian TecTank. -
Feature Story
Country Club Bank
Feature Story
Susan Pepperdine interviewed Byron G. Thompson, chairman of Country Club Bank, on his 50 years in banking, and wrote feature stories for Ingram's magazine and the Business Journal. -
Feature Story
National Seminars
Magazine Feature
Susan Pepperdine ghostwrote a feature article for Rockhurst University/National Seminars on effective cold-calling. The full-page story was published in KCB (Kansas City Business) and won a silver award.